
BULLSEYE
About Bullseye
Our mission is bridging the gap between innovative ready-to-drinks, healthy snack brands and the dynamic Benelux market. As your dedicated distribution partner, we focus on putting your products where you want them: in the hands of excited consumers and in locations where your brands shine the brightest.
By building a strong, long-lasting partnership, we become an extension of your sales and marketing strategy. We’re here to join forces with you in overcoming market challenges, utilizing our expertise to amplify your market presence and expand your reach.
We are your brand’s GO-TO partner, tailoring our approach to your brand’s values and goals. We prioritize your brand’s distinctive assets and consumer appeal, leveraging our experience, network, reach and insights to deliver results.

The Founders

Stijn Bex
The young bull leading the herd. With his experience in various distribution channels, he’s responsible for all sales and business processes.
Geert Minnart
Our beverage industry expert knows how to make a brand successful using the right route-to-market.
Pascal Somers
Our go-to guy in Belgium and the Netherlands for creating the right brand experience. With his expertise on brand activations and experiences, he can take your brand to the next level.Bullseye
Distribution
At Bullseye, we’re about more than distribution; we’re about creating success stories together. Leveraging many years of industry experience while staying attuned to the latest trends and consumer preferences, Bullseye Distribution is your partner for introducing exceptional ready-to-drink (RTD) brands and healthy snacks into the Benelux market.
Our network covers various sectors, including retail, hospitality, events, convenience stores, and the corporate market.
Let’s join forces and let us help you make your brand available where your target customers are.




Bullseye
Sales Agency
Your sales agency solution
For upcoming start-ups and brands, it can be challenging and costly to establish a full-time sales account. Bullseye offers the ideal solution, tailor-made to your business needs. With us, you can set up a flexible sales account at a market-competitive price for a specified duration, allowing you to navigate the complexities of sales without the burden of a full-time commitment.
Curious or have questions? Feel free to reach out to us. Your success is our priority!
Bullseye
Consultancy
Bullseye Distribution consists of a team of market experts with a combined experience of more than 40 years in leading, internationally renowned businesses. We specialize in providing tailor-made advice at a cost-effective hourly rate for emerging brands and start-ups, designed to help you navigate the unique landscape of your industry.
As value engineers we connect upcoming brands with experienced, cost-efficient suppliers to optimize costs and maximize profitability. We serve as catalysts for your brand, enhancing your business strategy with a keen focus on simplicity, efficiency, and results. Our core principle is to always put the client at the heart of what we do.
Success Stories
“Our collaboration with Bullseye Distibution has been a success from moment 1 – not only for the results achieved, but mainly because we work together as colleagues with the shared mission to make BitesWeLove a success in Belgium.”
Luuk Elkhuizen
International Sales Manager BitesWeLove
“It’s been fantastic to work with the Bullseye team to launch the TRIBE brand in Belgium, winning a large supermarket listing within our first month. The team are great to work with and we’re excited to bring TRIBE to their customers over the coming months and years.”
Rob Martineau
Co-Founder TRIBE
“Great partner for our Belgian operations. Fast, reliable and innovative.”
Milan Voet
Co-Founder STËLZ
“The Bullseye team are really passionate and knowledgable. They feel like an extension of our team and we love working with them.”