Background:
With a proven track record of success and experience in the FMCG sector, we witnessed the rise of numerous new beverage brands across Europe and beyond. Drawing on extensive backgrounds in international breweries, retail, and hospitality, we have successfully contributed to the launch and growth of innovative products in multiple markets. At the same time, our expertise in executing brand activations for both national and international brands at major events and festivals has provided us with deep insights into consumer engagement and brand experience. This complementary know-how enables us to cover the full spectrum of the beverage industry — from product development to market activation — positioning us to drive new successes in a dynamic and growing market.
Stijn Bex / founder
Challenge
Many new brands looking for international expansion require a local distributor specialized in innovative drinks who understands the local market dynamics. In Belgium, there was no distributor offering this focus and guidance to smaller brands.
Solution
Since no distributor in Belgium was actively serving this niche, Stijn decided to found Bullseye Distribution. Bullseye is a distributor focused on innovative brands, helping them with go-to-market plans, channel marketing, and sales strategies. They actively work to build the brands in terms of sales and market presence.
Results:
- Brand Building: Bullseye’s brands are already present at some of Belgium’s largest festivals! From Canned Wines by French Kiss Club, to a STËLZ party bus, or a delicious cocktail at Aper’eau and HAP – that’s Bullseye!
- Distribution: Bullseye currently distributes five of their brands (BitesWeLove, The French Kiss Club, Punchy, Tribe & Virtue) at major retailers such as Colruyt Group and Delhaize, with more to come soon. They now supply more than 1,000 locations with their brands.
- Guidance: Together with the brand owner, they create channel plans and execute them collaboratively, ensuring brand growth in a competitive market.
Key Takeaways:
- Bullseye is a distributor focused on innovative drinks and snacks.
- Collaboration is key; success is built together with the brands.
- Bullseye is not a consultancy, but an execution-focused partner, bringing plans to life in the market.
Bullseye provides the necessary focus and guidance for emerging brands in Belgium and beyond, positioning them for success in a growing and competitive market.