Background: The beverage industry is experiencing a significant transformation driven by consumers demanding more than great taste. Today’s health-conscious consumers seek beverages that offer meaningful hydration alongside functional benefits—such as increased energy, immunity support, cognitive enhancement, and improved gut health.The global functional beverage market reached a value of $129.3 billion in 2022 and is projected to soar to $216.7 billion...

Background: Sustainability remains a crucial priority across the Benelux, especially within the Food & Beverage sector. Consumers and brands alike are increasingly aware of their environmental footprint, particularly in packaging choices. Among all packaging materials, aluminum cans stand out as the clear leader in sustainability. Infinitely recyclable, lightweight, and highly energy-efficient, aluminum cans represent a smart choice for beverages, aligning...

Background: In 2024, over 500 start-ups entered the BENELUX food and beverage market, each with bold ambitions and unique flavors. Many of these brands gain initial traction through personal networks, but sooner or later, they hit a growth ceiling. The question then becomes: will they scale up or stall?At this crossroads, partnering with a distributor can be the game-changer that...

Background: The way we snack is changing. As we head into 2025, evolving consumer habits are reshaping the industry, driving demand for health-conscious, convenient, and flavor-packed options. So, what’s driving this transformation? Let’s break it down. The Rise of Fluid Eating Patterns Traditional meal times are fading, making way for snacking as a lifestyle. With busy schedules and remote work becoming the...

Background: Cocktails have long been a staple of events, adding a touch of sophistication and excitement to gatherings of all sizes. From corporate functions to weddings and festivals, creative drink options not only reflect an event’s theme but also contribute significantly to the overall guest experience. The global ready-to-drink (RTD) market, valued at $32.94 billion, is projected to reach $85.5...

Background: With over 40 years of combined experience in the FMCG sector, Geert Minnart and Stijn had the opportunity to work together at a leading co-packer in Europe. During their time there, they witnessed the rise of numerous new beverage brands, both in Europe and beyond. Geert brought extensive experience from international breweries, like Scottish & Newcastle, Heineken International, The...