Background: The way we snack is changing. As we head into 2025, evolving consumer habits are reshaping the industry, driving demand for health-conscious, convenient, and flavor-packed options. So, what’s driving this transformation? Let’s break it down. The Rise of Fluid Eating Patterns Traditional meal times are fading, making way for snacking as a lifestyle. With busy schedules and remote work becoming the...

Background: Cocktails have long been a staple of events, adding a touch of sophistication and excitement to gatherings of all sizes. From corporate functions to weddings and festivals, creative drink options not only reflect an event’s theme but also contribute significantly to the overall guest experience. The global ready-to-drink (RTD) market, valued at $32.94 billion, is projected to reach $85.5...

Background: With over 40 years of combined experience in the FMCG sector, Geert Minnart and Stijn had the opportunity to work together at a leading co-packer in Europe. During their time there, they witnessed the rise of numerous new beverage brands, both in Europe and beyond. Geert brought extensive experience from international breweries, like Scottish & Newcastle, Heineken International, The...