Background: Cocktails have long been a staple of events, adding a touch of sophistication and excitement to gatherings of all sizes. From corporate functions to weddings and festivals, creative drink options not only reflect an event’s theme but also contribute significantly to the overall guest experience. The global ready-to-drink (RTD) market, valued at $32.94 billion, is projected to reach $85.5...

Background: With over 40 years of combined experience in the FMCG sector, Geert Minnart and Stijn had the opportunity to work together at a leading co-packer in Europe. During their time there, they witnessed the rise of numerous new beverage brands, both in Europe and beyond. Geert brought extensive experience from international breweries, like Scottish & Newcastle, Heineken International, The...